Short-Form Social Campaigns

Role:

Creative Direction & Motion Design

Tools:

Figma, Adobe After Effects & Premiere

Date:

April 2026

Designed a distinct series of short-form marketing assets for Daphne, each optimized specifically for mobile-first, silent-scrolling social feeds. While driving entirely different feature campaigns, both deliverables share a unified creative framework: disruptive visual hooks, square layouts, precise voiceover pacing, and hard-baked kinetic captions built to translate complex B2B software into high-retention content.


The onboarding video tackles operational friction by focusing on data ingestion. The animation uses a rapid visual hook to show raw PDFs and pitch decks instantly morphing into structured digital data, streamlining a complex back-office feature into a clear, 30-second value proposition.


The distribution animation, addresses ecosystem scalability by targeting a completely different user pain point. It opens with a dynamic graphic of chaotic, scattered spreadsheets before transitioning into a high-fidelity UI walkthrough of Daphne's one-click network sharing tool, demonstrating sharp product-marketing instincts.