Designed and animated the flagship product demo for Daphne’s corporate homepage, engineered to act as an autonomous, self-serve visual walkthrough that instantly communicates the software's capabilities to web traffic. The narrative seamlessly guides viewers through a three-step workflow: AI-assisted document ingestion, automated spreadsheet transformation, and LP dashboard tracking.
Demonstrating a highly efficient asset-scaling strategy, the core project was optimized into multiple deliverables tailored for different brand touchpoints. While the primary widescreen cut maximizes visual real estate on the website hero section, an alternative square cut was developed for social channels, integrating kinetic typography cards to guide mobile viewers. This approach highlights the ability to take a singular, complex product asset and translate it across an entire marketing ecosystem without losing narrative clarity.
AI Document Ingestion Interface
Automated Spreadsheet Transformation
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